604 Scent Concierge

604 LONDON / SCENT CONCIERGE

Find the scent
that feels like you.

Tell us what you already wear, what notes you love, what you want to avoid or where you're wearing it. We'll narrow the collection down instead of making you scroll through everything.

The 604 Scent Concierge is built around simple preferences. Start with a scent family, combine two moods, or give us a fragrance you already enjoy. For the strongest recommendation, tell us one thing you love and one thing you do not want.

01

Start with a family

Fresh, woody, citrus, floral, sweet, oud, warm or spicy. Pick the direction you want your fragrance to take.

02

Mix the mood

Try combinations such as woody + sweet, fresh + citrus or oud + spicy. Specific constraints make better matches.

03

Give us a reference

Tell us a fragrance you already wear and we'll use the documented scent profile to suggest close 604 LONDON options.

The 604 way to choose

KEEP IT SIMPLE

2–3 strong matches.

We'd rather give you a small shortlist that makes sense than throw the entire catalogue at you.

BE HONEST

Not in stock? We'll say so.

If an exact request is unavailable, we'll tell you and recommend the closest available 604 LONDON profiles instead.

604 essentials: 100ml main collection · Black, Gold, Red and Green where available · two complimentary testers with each 100ml purchase, subject to availability · UK-only delivery · Tracked 48 £3.99 · Tracked 24 £5.99 · Free Tracked 24 on orders £75+ · 604LDN@GMAIL.COM · Unit 1, City Road, Cardiff CF24 3BP.