604 LONDON / OUR STORY
Born in London.
Built in Cardiff.
604 LONDON began with a simple idea: create high-quality inspired-by fragrance that feels personal, considered and worth coming back to. From London roots to our home on City Road, Cardiff, 604 is built around scent, identity and community.
Fragrance with character.
Our collection is built around rich scent profiles, strong presentation and enough variety to let you find something that actually feels like you.
Quality in every bottle.
From the fragrance itself to the bottle, box and final presentation, we care about the complete experience. Every 100ml fragrance is made to feel like a proper part of your daily routine.
THE 604 PHILOSOPHY
YOUR SCENT.
YOUR SIGNATURE.
Men. Women. Unisex. Dozens of scent profiles. Four bottle colours. One 604 LONDON identity.
THE SIGNATURE
THE 604 LOOK
Black, gold and a bottle designed to feel at home on the shelf, in the bag or on the dressing table.
THE EXPERIENCE
WHAT ARRIVES AT YOUR DOOR
Every 100ml bottle comes presented in 604 LONDON packaging and includes two complimentary testers, subject to availability.
VISIT THE 604 LONDON STORE
Unit 1, City RoadCardiff, CF24 3BP
Wales, United Kingdom